The Anti-Diamond Engagement Ring Guide
Natalescha
October 6, 2026
By now we've all heard the De Beers diamond lore. In 1947, one slogan to promote diamonds as the stone for engagement rings changed everything. ‘A Diamond Is Forever’ was conceived by a copywriter in an advertising agency and it's now widely considered one of the most influential marketing campaigns of all time. Before this, there was no particular stone always used for engagement rings. Yet just like Queen Victoria and her white wedding dress, diamonds became a trend. Tradition followed and history pretty much rewrote itself.Read more...
